Corporate language –
your company’s language guidelines

Corporate identity isn’t possible without corporate language. Create brand awareness – from your website and marketing activities to customer correspondence, order confirmations and invoices. We will support you in creating your company-specific language style guide.

Corporate Language

Corporate language: your company’s business card

It makes sense to create guidelines for your corporate language and train your employees to use both. During these times when everything is interchangeable, uniqueness and authenticity are aspects that are becoming increasingly important.

How do you intend your company to present itself? Friendly, familiar, objective, technical, formal or even authoritative? What do you want salutation and greeting forms to look like?

Gender-sensitive language

Advice on gender-sensitive writing

There are many opportunities for gender-sensitive writing. But which solution is right for your company? We would be happy to advise you and show you the advantages and disadvantages of the individual solutions. On request, we can also provide you with gender guidelines tailored to your company. Tackle the topic!

The path to your language guidelines

Whether you’re just starting to develop your corporate language or have already composed some initial documents, we will be happy to assist and support you.

  • Analysing the status quo, discussion and suggestions for possible measures
  • Developing language guidelines
  • Gathering individual rules and terminology from these, enriched by practical examples
  • Summarising the language rules in a language style guide

On request, we will also be happy to adapt your existing documents and hold workshops with your employees.


Do you have any questions? Would you like to work with us?

I would be delighted to introduce you to Apostroph Germany and its services in person.
Tamara Weßel
Operational Management
Tamara Weßel

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